In a world where any sufficiently unusual product has a better- than- average chance of capturing the public's attention (and cash), it was only a matter of time before people started reinventing your underwear.

The WATER BRA replaces granny's old- fashioned fiber padding with a nice, refreshing splash of nature's favorite beverage. Water Bra president Ann Deal promises that "putting on a Water Bra makes a woman feel like she's being caressed -- it becomes part of her body and feels like a living thing." Of course, there are lots of different kinds of living things, so we can't be sure she doesn't mean a beached jellyfish or a mandrill's ass. The makers of the Wonder Bra are suing Water Bra over the similarity of their products' names, but true genius will overcome.

Meanwhile, if you left your Uzi at home and still set off the metal detector at your high school, it's probably just the heart-rate monitor, Global Positioning Satellite locator, and wireless phone in your TECHNO BRA. Designed by Kursty Groves, a student at the Royal College of Art in London, the Techno Bra senses its wearer's fear and calls the police in the event of an assault. The bra is equipped with a fail-safe button to prevent it from calling the cops every time you see Christopher Walken on television, but that's not going to stop you from looking strange when you frantically poke your right nipple during an organizational meeting after realizing that you left the stove turned on at home. With electrocardiographic and exercise target-rate models of Techno Bra already in the planning stages, can Mood Bras, Biofeedback Bras, and Lie-Detector Bras be far behind?